PROFILE: SHANNON COOPER
FAST FACTS
RACE NUMBER: 90
HELMET COLOURS: Blue, White & Silver
FAVOURITE CIRCUIT: Bathurst
FAVOURITE THING TO DO WHEN NOT RACING: Seek out new challenges
From Engineer To Creative Catalyst
“There could be a new competitor nipping at your heels, a product that needs reinventing, or customers that are leaving…
Whatever the problem, you need to move faster and to make a bigger impact, whether it’s in business or sport.
That is why I love the challenge of motorsport at it’s highest level.
My life’s work has taught me that even the most sophisticated problems can be solved with simple solutions.
Nowadays, I prefer to think of myself as a “creative catalyst” that helps companies to work smarter, faster, and with better results”.
‘Using creativity and imagination to empower the innovators of tomorrow’.
“For better results to happen, change needs to happen.
Unfortunately, most organisations fail to innovate because of a lack of know-how or communication bottlenecks.
Progress gets stifled by tradition, reporting lines and bureaucracy”
SHANNON COOPER
